Experience Driven Development (XDD)
PRODYNA brings together experts from all disciplines that are necessary for the entire development process of a digital service or product. As a result of our experience from a variety of different project scenarios, we have developed our "Experience Driven Development (XDD)" model based on agile procedures. This helps us to minimize communication hurdles and frictional losses in all project phases and thus to achieve successful results in a targeted and budget-friendly manner.
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Right on trend
The demand for digital products and services that solve a specific user problem or meet a specific user expectation is constantly increasing. A coordinated approach to working in highly skilled and certified cross-competence teams is the key to successful solutions.
Project approach
From the outset, XDD combines strategy and design thinking with technology and implementation aspects to ensure that the experience strategy can be implemented in a practical way and that the technology acts in the spirit of the user experience.
Different modules
In up to three modules we work in teams with e.g. UX strategists, designers, software architects and engineers to have a clear understanding of the problems, challenges and goals. This way we benefit from perfectly prepared and goal-oriented user stories and can focus on development.
Offering
This offer enables your organization to assemble or structure a project team in terms of participants, roles, deliverables and workflows that will provide a successful solution to your users' needs.

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Our holistic approach
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    The holistic approach
    Major challenges 
    Digital product development must be viewed from multiple perspectives to be successful. The business is focused on time to market, KPIs, and budget. The existing technology landscape must be considered, while upcoming technologies must be rated, and overall, ensure that users receive value.
    Optimal solution
    An optimal product is called a result that combines the most important values from all common intersections and thus leads to success for all.

    Modul 1:
    Define vision

    Strategy is about the top level problems. We analyze root causes of the problems and define a vision on how we want to solve them. Based on the nature of the given problems we analyze the underlying market situation, processes, functionalities, IT systems, and communication measures. Using the artefacts produced in strategy, a first ROM (RoughOrder of Magnitude) cost estimation is conducted.

    Modul 2:
    Find solution

    Ideation is about creating solutions for the top level vision. Early in the process testable product dummies are created with rapid prototyping. Stakeholder tests help to iteratively improve product quality and to refine the strategy of the solution before major implementation costs arise. Based on the artefacts produced in this phase detailed estimations of efforts and costs are now possible.

    Modul 3:
    Build solution

    Realisation is about setting up, developing, and operating the systems. This includes building, testing, deploying code increments as well as maintaining the digital product(s) and / or service(s) throughout their lifecycle.