CXP Implementation
Customer Experience Platforms

Motivation
Your customers expect seamless, personalized and efficient interactions across multiple touchpoints. A custom-built Customer Experience Platform (CXP) offers:
- A tailored approach for your business, user, and technology needs.
- Seamless integration with CRM, ERP, marketing tools, and analytics systems.
- Scalability and flexibility to adapt to growth and changes.
- Unique features to enhance customer engagement and competitive differentiation.
Our CXP Implementation service provides an efficient cost-effective implementation of your individual CXP solution. We offer experienced development teams with the necessary skills to complete your project successfully. Investing in a custom CXP enables you to create a unified customer experience that is scalable and aligned with your long-term objectives. This collaboration aims to achieve your vision while providing a potential competitive edge.
What we bring
We have over 20 years of experience in designing, implementing, and supporting portal and CMS solutions. We focus on building scalable, AI-powered, and data driven customer experience platforms. Our expertise includes:
- Full-Stack Development: Frontend & backend development using technologies such as Java, React, Angular, Node.js, and Python.
- Cloud & DevOps: Scalable public cloud-based solutions, or secure on-prem installations as required.
- AI & Automation: AI-powered chatbots, recommendation engines, workflow automation, and search functionalities.
- Omnichannel Integrations: Connectivity with CRM systems, mobile applications, web platforms, and social channels.
- Personalization & Analytics: Customer insights, predictive analytics, and sentiment analysis.
- Security & Compliance: Ensuring compliance with WCAG, GDPR, CCPA, and enterprise-grade security.
What you need
We collaborate closely with your team, including the Product Owner, IT Architect, and Marketing and Content Experts. By aligning with your product vision, requirements, and designs, we initiate your development project efficiently.
A comprehensive data and system integration strategy expedites our development process, while your expertise in governance, privacy, and security policies guarantees full compliance and fosters customer trust.
What you get
To develop your bespoke Customer Experience Platform (CXP), we follow agile methodologies, ensuring that we deliver early, representable increments of your product. This allows for continuous feedback and adjustments, confirming that the final solution aligns perfectly with your evolving business needs. PRODYNA will follow the following phases during the implementation process:
Assess
The project begins with an in-depth assessment of your vision and your requirements, engaging your key stakeholders. The output of this phase is a clear strategy and roadmap, outlining the technical architecture, feature priorities, and a high-level timeline for development. Feel free to book our CXP Vision Workshop and the CXP Requirements Engineering & Platform Selection offering separately to start the implementation phase right away.
Design
With a solid foundation established, the project moves into the design phase, where we translate business needs into a scalable and intuitive portal architecture. Our UX/UI designers craft wireframes and designs – where still necessary – that focus on delivering a seamless, engaging customer experience. Simultaneously, the technical team defines the system architecture, data flows, and API integrations, ensuring interoperability with existing platforms. This phase also includes finalizing security and compliance considerations, ensuring that the solution adheres to WCAG, GDPR, CCPA, and other relevant standards.
Implement & Test
The implementation phase involves agile development cycles, where the portal’s core functionalities are built and integrated in iterative sprints. In parallel, we are setting up the runtime of your choice, establishing continuous integration and delivery processes to enable you to test your CXP early on and start maintaining content on the future production stage as soon as possible. Where both parties see fit, we include unit and integration testing, as well as performance testing to ensure a high-quality and resilient system. Building up an automated testing framework for your CXP is an option you can choose.
Go-Live & Managed Services
Following a successful final testing phase and after preparing operations, the portal is set live to your users/customers. With our Managed Services offerings, we provide ongoing monitoring, maintenance, and performance optimization to ensure reliability and continuous improvement. Additionally, regular updates and security patches keep the platform modern, scalable, and competitive. Our team also offers training and support, ensuring that your internal teams can leverage the platform to its fullest potential.
Review & Plan
Once your CXP is live, we continue with a review phase, where system performance, user feedback, and business alignment are evaluated. We conduct data-driven analysis and user testing to assess whether the portal is effectively meeting its goals. Based on these insights, we refine and optimize functionalities, addressing any gaps and improvement areas. This phase can be booked optionally, ensuring that the portal remains adaptable to evolving business needs and customer expectations.
Quick facts
- Duration: 100-500 days (depending on size and complexity)
- Implements your custom CXP solution
- Establishes an operational concept and a long-term partnership
Benefits
- Enhanced customer satisfaction through seamless, personalized omnichannel experiences.
- Scalable, custom-designed solutions tailored to your needs.
- Faster time to market with agile methods and best practices.
- Smooth integration with CRM, ERP, and marketing platforms.
- Comprehensive training and ongoing support.
- Long-term partnership with continuous innovation and maintenance.

