Customer Experience Platforms

CXP Implementation

Customer Experience Platforms

Motivation

Your customers expect seamless, personalized and efficient interactions across multiple touchpoints. A custom-built Customer Experience Platform (CXP) offers:

  • A tailored approach for your business, user, and technology needs.
  • Seamless integration with CRM, ERP, marketing tools, and analytics systems.
  • Scalability and flexibility to adapt to growth and changes.
  • Unique features to enhance customer engagement and competitive differentiation.

Our CXP Implementation service provides an efficient cost-effective implementation of your individual CXP solution. We offer experienced development teams with the necessary skills to complete your project successfully. Investing in a custom CXP enables you to create a unified customer experience that is scalable and aligned with your long-term objectives. This collaboration aims to achieve your vision while providing a potential competitive edge.

What we bring

We have over 20 years of experience in designing, implementing, and supporting portal and CMS solutions. We focus on building scalable, AI-powered, and data driven customer experience platforms. Our expertise includes:

  • Full-Stack Development: Frontend & backend development using technologies such as Java, React, Angular, Node.js, and Python.
  • Cloud & DevOps: Scalable public cloud-based solutions, or secure on-prem installations as required.
  • AI & Automation: AI-powered chatbots, recommendation engines, workflow automation, and search functionalities.
  • Omnichannel Integrations: Connectivity with CRM systems, mobile applications, web platforms, and social channels.
  • Personalization & Analytics: Customer insights, predictive analytics, and sentiment analysis.
  • Security & Compliance: Ensuring compliance with WCAG, GDPR, CCPA, and enterprise-grade security.

What you need

We collaborate closely with your team, including the Product Owner, IT Architect, and Marketing and Content Experts. By aligning with your product vision, requirements, and designs, we initiate your development project efficiently.

A comprehensive data and system integration strategy expedites our development process, while your expertise in governance, privacy, and security policies guarantees full compliance and fosters customer trust.

What you get

To develop your bespoke Customer Experience Platform (CXP), we follow agile methodologies, ensuring that we deliver early, representable increments of your product. This allows for continuous feedback and adjustments, confirming that the final solution aligns perfectly with your evolving business needs. PRODYNA will follow the following phases during the implementation process:

Assess

The project begins with an in-depth assessment of your vision and your requirements, engaging your key stakeholders. The output of this phase is a clear strategy and roadmap, outlining the technical architecture, feature priorities, and a high-level timeline for development. Feel free to book our CXP Vision Workshop and the CXP Requirements Engineering & Platform Selection offering separately to start the implementation phase right away.

Read more

Design

With a solid foundation established, the project moves into the design phase, where we translate business needs into a scalable and intuitive portal architecture. Our UX/UI designers craft wireframes and designs – where still necessary – that focus on delivering a seamless, engaging customer experience. Simultaneously, the technical team defines the system architecture, data flows, and API integrations, ensuring interoperability with existing platforms. This phase also includes finalizing security and compliance considerations, ensuring that the solution adheres to WCAG, GDPR, CCPA, and other relevant standards.

Read more

Implement & Test

The implementation phase involves agile development cycles, where the portal’s core functionalities are built and integrated in iterative sprints. In parallel, we are setting up the runtime of your choice, establishing continuous integration and delivery processes to enable you to test your CXP early on and start maintaining content on the future production stage as soon as possible. Where both parties see fit, we include unit and integration testing, as well as performance testing to ensure a high-quality and resilient system. Building up an automated testing framework for your CXP is an option you can choose.

Read more

Go-Live & Managed Services

Following a successful final testing phase and after preparing operations, the portal is set live to your users/customers. With our Managed Services offerings, we provide ongoing monitoring, maintenance, and performance optimization to ensure reliability and continuous improvement. Additionally, regular updates and security patches keep the platform modern, scalable, and competitive. Our team also offers training and support, ensuring that your internal teams can leverage the platform to its fullest potential.

Read more

Review & Plan

Once your CXP is live, we continue with a review phase, where system performance, user feedback, and business alignment are evaluated. We conduct data-driven analysis and user testing to assess whether the portal is effectively meeting its goals. Based on these insights, we refine and optimize functionalities, addressing any gaps and improvement areas. This phase can be booked optionally, ensuring that the portal remains adaptable to evolving business needs and customer expectations.

Read more

Quick facts

  • Duration: 100-500 days (depending on size and complexity)
  • Implements your custom CXP solution
  • Establishes an operational concept and a long-term partnership

Benefits

  • Enhanced customer satisfaction through seamless, personalized omnichannel experiences.
  • Scalable, custom-designed solutions tailored to your needs.
  • Faster time to market with agile methods and best practices.
  • Smooth integration with CRM, ERP, and marketing platforms.
  • Comprehensive training and ongoing support.
  • Long-term partnership with continuous innovation and maintenance.

Want to hear more?

Contact me

Jan Rodan

Service Manager
Frankfurt a. M.
Contact me
black arrow rightgreen arrow right
Data and AI, Data & AI, Data, AI
white arrow pointing down

Scroll to the bottom to return
to the Overview

This is a a back to top button