Customer Experience Platforms (CXP)
Elevate engagement and conversions with our expert CXP services.
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Customer Experience Platform (CXP) services enable your business departments to delight customers and employees by implementing experience platforms and portals—creating business value and competitive advantage through secure, accessible, unified, and scalable system integrations.
From Vision to Validation and beyond
Delivering personalized, unique customer experiences is no longer optional—it's essential. Customer Experience Platforms (CXPs), formerly known as Digital Experience Platforms (DXPs), serve as centralized platforms that empower businesses to engage and retain customers more effectively. PRODYNA helps to create and implement your customer's CXP vision and strategy by adopting a customer-centric approach and intelligently integrating new and existing technologies. PRODYNA supports our clients in transforming their CXPs into powerful enablers of customer satisfaction, simplified processes, and boosted conversions.
Start shaping your CXP today
Product vision first
An effective customer experience platform begins with a clearly defined product vision. Without a strong vision, CX initiatives risk becoming misaligned with business goals and unable to fully meet user expectations. PRODYNA’s approach prioritizes user-centricity, ensuring that solutions resonate with real customer needs while integrating business objectives and technology strategies. This method has proven successful across numerous projects, striking the right balance between innovation, scalability, and long-term value. By aligning stakeholders and focusing on holistic CX transformation, PRODYNA helps organizations craft future-ready platforms that drive engagement, loyalty, and competitive advantage.
Accelerate from where you are
Your businesses don’t need to be tied to outdated or ineffective customer experience platforms—look ahead to a more efficient, scalable, and value-driven solution. Our expertise lies in assessing existing digital experience ecosystems, identifying gaps, and crafting a strategic roadmap that enables seamless migration to a high-performing CX platform. By blending user-centric approaches with business objectives and technological advancements, we will help your organization to create future-ready experiences that drive conversions, strengthen customer engagement, and enhance competitive advantage. Whether optimizing an existing system or transitioning to a completely new framework, PRODYNA’s approach ensures businesses unlock the full potential of their digital landscape.
Liferay
With our extensive experience and successful track record, PRODYNA have been a trusted partner of Liferay since 2010, utilizing their open-source enterprise portal platform. Liferay empowers us to create customizable interfaces and offers various tools for developing and managing web-based portals. In its latest version, Liferay further enhances our ability to cater to customer requirements and seamlessly integrate technology-independent custom solutions.
Magnolia
PRODYNA is a Magnolia Platinum partner and utilizes the open-source digital experience platform (DXP) written in Java to assist you in creating and managing web content. With its flexible and extensible platform, Magnolia empowers the development of headful and headless websites and web applications that can serve all customer touchpoints. Sites built with Magnolia are ranging from simple brochure sites to complex e-commerce platforms. It offers essential features like version control, workflow management, and a user-friendly WYSIWYG editor for seamless content creation and management. Additionally, Magnolia offers the option to display content in a personalized manner integrating it with data from any third-party system.
SharePoint
PRODYNA leverages Microsoft SharePoint as a web-based collaboration and document management platform, utilizing its robust features for content management, team collaboration, and business intelligence. As part of our solutions, we frequently develop intranet solutions based on SharePoint, benefiting from its inclusion with an Office 365 license at no additional cost.
Custom Solutions
PRODYNA designs and implements custom portal solutions grounded in modern open-source technologies and industry standards, enabling organizations to build scalable, flexible, and future-proof digital experiences. By leveraging frameworks such as Angular and React for dynamic frontend development, and robust backend technologies like Java/Spring and Go, we ensure high performance and maintainability. Our solutions are cloud-native by design, utilizing in many cases Kubernetes for orchestration and RESTful APIs for seamless integration across systems. This modular, standards-based approach empowers businesses to innovate rapidly, reduce vendor lock-in, and adapt to evolving customer and market demands. Whether enhancing an existing platform or building a new one from the ground up, PRODYNA aligns technology with business goals to deliver secure, responsive, and user-centric digital portals.
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