CXP Migration Workshop
Customer Experience Platforms
Motivation
In the current digital landscape, providing a seamless, personalized, and inspiring customer experience (CX) is critical for the success of your business. Many organizations continue to use outdated Digital Experience Platforms (DXP) or Content Management Systems (CMS) that fail to meet the contemporary requirements of fully integrated business workflows across all touch points and engaging user experiences. Transitioning to a new Customer Experience Platform (CXP) offers scalability, agility, and improved user engagement. Our CXP Migration Workshop is intended to facilitate your business’s transition in a smooth manner, minimizing risks whilst maximizing benefits. This strategic move provides you with a competitive edge to enhance revenue streams at reduced costs.
What we bring
With 20 years in portal and CMS solutions, and 10 years in customer experience design, we guide your team through a two-day workshop to define a migration strategy for your next-generation CXP.
What you need
You should bring a clear understanding of your current digital ecosystem and its limitations, stakeholder commitment to support and engage in the migration process, access to your existing DXP or CMS and relevant technical documentation, and your CXP Vision. Customer feedback or analytics data would also be beneficial.
What you get
PRODYNA will guide you and your employees through the following program:
Introduction & Committing to Workshop Goals
Day 1
Introduction from PRODYNA:
- Introduction of participants and their roles
- Documenting participant’s workshop expectations
- Presenting workshop goals
Aligning on CXP-Vision
Day 1
Presentation of your CXP Vision to align all participants on the strategic CXP targets.
Problem Space – Business
Day 1
Presentation of your current system and its pain-points from the business perspective:
- Missed business goals
- What hinders revenue streams
- How does your system compare to your competitors
- What is your current cost structure
Problem Space - User
Day 1
Presentation of your current system and its pain-points from the user perspective:
- User groups and their jobs/business goals
- Workflows and processes and their limits
- Problems with customer and user experience on available touchpoints
Problem Space – Technology
Day 1
Presentation of your current system and its pain-points from the technology perspective:
- Problematic system integrations
- Challenges in the overall IT architecture
- Structure of data to be migrated
Day 1 Re-cap
Day 2
Highlighting day 1 results
Solution Space – Business
Day 2
Use design thinking methods to explore the solution space
- Brainstorm for specific solutions to solve specific problems
- Define ideal value streams to generate conversions
Solution Space – User
Day 2
Define and document the user goals, touchpoints, and processes
- Revise target groups and their business goals
- Define ideal touchpoints along the user journey
- Sketch user flows and interactions for specific use cases
Solution Space – Technology
Day 2
Define and document the IT target infrastructure, including
- Sketching the target system landscape
- Overview of APIs and there purpose
- Runtime requirements and company guardrails
- Means of data migrations
Next steps
Day 2
Summarizing the workshop results and defining the next steps towards the implementation of the new CXP
Quick facts
- Duration: 2 days at a location of your choice
- Provides specific solution ideas for specific problems
- Defines your IT target architecture and value generating user flows
Benefits
- Small invest for a big gain in clarity of both the problem and solution space
- Alignment across all internal stakeholders on high-impact initiatives
- Informed decision-making and prioritization regarding the next phase of migrating to a new CXP
Contact us
for more information.
David Wainwright
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