Making Expert Knowledge Work in Industrial Sales at CACES 2026

Complex technical requests, incomplete information, and demanding quotation processes remain key challenges for industrial sales teams. At the Conversational AI Customer Experience Summit (CACES) 2026, industry experts explored how AI can help address these challenges by making expert knowledge more accessible and supporting faster, more informed decisions.

Held on 28–29 October at the H4 Hotel München Messe in Munich, the summit featured a keynote by Johannes Laue, Lead Product Designer at PRODYNA, titled “Making Expert Knowledge Work in Industrial Sales.”

During his session, Johannes presented a real-world case study from a manufacturer of highly engineered components, demonstrating how AI can interpret incomplete or ambiguous requests, identify missing information, and help sales teams narrow down suitable solutions. The keynote also highlighted how expert knowledge and employee feedback can be transformed into a continuously growing knowledge base, improving decision-making, accelerating responses, and streamlining quotation processes. By building on existing digital foundations, AI-powered products can also enable more integrated, end-to-end workflows.

The session demonstrated how AI can help industrial organizations unlock valuable expertise, address complex business challenges, and create more efficient digital processes.

The Microsoft AI Tour is bringing together business leaders, developers, and innovators to explore the technologies shaping the next stage of digital transformation.

This year’s event in Cologne focused on AI-driven innovation, including Copilot, Agentic AI, modern data platforms, and cloud solutions. PRODYNA was among the exhibitors, sharing its expertise in helping organizations develop and scale AI-powered solutions that deliver measurable business value.

In 2025, PRODYNA celebrated a truly special milestone: 25 years of innovation, collaboration, and growth. For a quarter of a century, we have been shaped not only by technology and new ideas, but above all by the people who have been part of our journey.

This anniversary was about more than celebrating 25 years. It was about celebrating the relationships that have made those years possible. The trust of our customers and partners, the dedication of our colleagues, and the many shared challenges and successes have shaped PRODYNA into the company it is today.

Over the past 25 years, we have built much more than solutions. We have built lasting partnerships, created meaningful experiences, and learned and grown together along the way. Our anniversary gave us a moment to pause, look back with pride, and appreciate the people and moments that have defined our journey.

But while anniversaries are a time to reflect, they are also a time to look ahead. As we enter the next chapter, our commitment remains unchanged: to keep innovating, to embrace new challenges, and to create lasting value together with the people who place their trust in us.

Here’s to the next chapter and to many more milestones, ideas, partnerships, and successes along the way.

For two days, on June 24-25, were part of the Magnolia NEXT 2026 event in Basel, where digital leaders, technology experts, and innovators came together to explore the future of digital experiences and AI.

Our experts, Martin Kaiser and Stefan Hüttenrauch, joined Sebastian Bebiolka from Union Investment Services & IT GmbH to present practical approaches to accelerating innovation through AI.

The first session, "Time-to-Value always matters! How AI Rapid Prototyping gets you ahead of your competitors," highlighted how organizations can shorten development cycles, validate ideas faster, and create business value through AI-supported rapid prototyping.

On the second day, Martin Kaiser and Sebastian Bebiolka continued the conversation with "From Prompt to WOW – Empower Product Owners to generate Validated Prototypes in only one Day." The session demonstrated how Product Owners can leverage AI to transform ideas into validated prototypes within a single day, enabling faster decision-making, improved collaboration, and more efficient product development.

Beyond the presentations, Magnolia NEXT offered an excellent opportunity to exchange ideas with customers, partners, and industry experts about the evolving role of AI in digital experience platforms. The discussions throughout the event reinforced a common theme: organizations are increasingly looking for practical AI solutions that deliver measurable business outcomes quickly.

We look forward to the next event!