COMPUTERWELT: Step by step to an Azure partner
A new program from ADN supports ISVs on their way to the Azure Cloud. COMPUTERWELT asked around among the strategic partners. After initial skepticism, the German-speaking landscape of independent software vendors (ISVs) has recognized the signs of the times and is setting the course for the cloud age. However, many ISVs are still facing the challenge of lifting their applications from the on-premise world into the cloud. Lack of know-how, non-existent data center capacities and the necessary refactoring require investments that stand in the way of a cloud first strategy.
In addition to the technical challenges, the conversion of the sales department is a further challenge, because a rental solution requires new sales models and channels, such as the creation of a digital marketplace. In order to support ISVs in their "Cloud Journey", the ADN Group with its partners abtis, white duck, and PRODYNA has now set up a dedicated ISV program.
The program accompanies ISVs on their way to the Azure Cloud from the first steps such as licensing issues, through development and marketing."Our new program is designed to help ISVs in the DACH region to position themselves with modern SaaS offerings in a future-proof and internationally competitive manner and to benefit from the rapid growth in this area. Many very mature industry solutions are still lagging behind the possibilities of the times. We want to change this and make the path to the cloud as easy as possible," Hermann Ramacher, founder and CEO of ADN.David Wainwright, Head of Partner Business Development at PRODYNA knows: Cloud-Native is more than a trend. According to Wainwright, development on a container basis with the cloud in focus forms the new software architecture standard. Historically, PRODYNA has naturally grown into the cloud area.Here you will find the article from COMPUTERWELT.
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Our Team at the Neo4j Graph Summit London 2025
On 2 October 2025, our team had the pleasure of attending the Neo4j Graph Summit London at County Hall, ETC Venue — a full-day event dedicated to exploring the power and potential of graph technology and connected data.
The summit brought together experts, innovators, and data enthusiasts from across industries to discuss how graph databases are transforming the way organizations understand and use their data. Inspiring keynotes, technical sessions and real-world case studies were included - all highlighting how graphs are driving innovation in areas such as AI, data science, knowledge graphs, and enterprise analytics.
A big thank you to Neo4j for hosting such a forward-thinking and engaging summit — and to our team for representing us so well!
Here’s a photo of our team at the event — great energy, great conversations, and of course of lovely spaceman toy!
Exhibiting at the DMEXCO 2025 with Magnolia
On September 17–18, 2025, we took part in DMEXCO 2025 in Cologne as a co-exhibitor with our partner Magnolia. The event was held at Koelnmesse GmbH and brought together leading players from the digital business, marketing, and tech industry.
Our team welcomed visitors at Hall 6.1, Booth A029, where we showcased our expertise in and highlighted our joint solutions with Magnolia. The booth attracted a wide range of visitors — from potential clients to industry experts — providing valuable networking opportunities and conversations about the future of digital business.
DMEXCO remains one of the largest and most influential digital marketing and tech events in Europe, making our participation a strong opportunity to strengthen brand visibility and present our thought leadership in the digital experience space.
PRODYNA Celebrates 10 Years in Austria
On September 11, 2025, we had the pleasure of celebrating a very special milestone: 10 years of PRODYNA in Austria. Together with colleagues, clients and partners, we gathered at the beautiful JUWEL Wien to mark the occasion.
The evening started with a warm welcome and quickly turned into a lively celebration filled with conversations and plenty of good vibes. Guests enjoyed delicious food, refreshing drinks, and live music that created a relaxed and festive atmosphere.
It was more than just a party – it was a chance to look back on the journey we’ve shared over the past decade, to celebrate the successes we’ve achieved together, and to thank all those who have been part of our story so far.
The highlight of the event was the little quiz game that we played related to information on the PRODYNA group, and more specifically on the PRODYNA group Austria. The three lucky winners won luxurious Austrian delicacies from the renowned Julius Meinl!
The celebration reminded us of what makes PRODYNA strong: our people, our partnerships, and our shared vision for the future.
We were also at CIO Summit 2025 in Zürich
Another year that our team joined CIO Summit 2025 at the Zurich Marriott Hotel, where top technology leaders came together to discuss the latest trends in digital transformation, innovation, and leadership.
It was an excellent opportunity to learn, network and share our perspective on how organizations can overcome complex digital challenges.
The exchange of ideas and best practices with peers from across industries was truly enriching. Here are some moments from our presence there.
